I've always
been fickle when it comes to fragrance. I was a Vera Wang Princess girl in my
teens, preferred Vivienne Westwood Naughty Alice at University and now I buy Jean
Paul Gaultier Classique and it's always on my Christmas present list. I wear
perfume everyday, even a little spritz if I'm not leaving the house but I had
never put much thought into why we wear and love fragrance so much. I guess
fragrances are a way that we can show off our individuality and personality and
our love for wearing fragrances all comes down to the fact that they make us
feel happy.
There are
certain fragrances I hate, not because of the smell itself - but because of an
unpleasant association. It can bring back a memory, or a person from the
past who used to wear that certain fragrance. I love Jean Paul Gaultier Le Male
because that's what my partner wears and I notice the smell lingering on
fabrics when he's not around.
Our perfume preferences vary greatly depending on where we live and what sex we are, Fragrance Direct did some research and here are some surprising facts:
Our perfume preferences vary greatly depending on where we live and what sex we are, Fragrance Direct did some research and here are some surprising facts:
- 18% of
female participants and and 7.9% of men admitted to owning six fragrances
or more.
- Participants
of the survey said they spend between £51 - £100 on fragrances a year.
- The
most popular scent in the UK voted by female participants in the survey,
is Chanel Coco Mademoiselle, with a huge 17% choosing it as their
favourite.
- The most
popular scent amongst male participants was Calvin Klein CK One, with 13%
of men said it was their favourite.
- 5% of
men said they spent over £500 making themselves smell nice. That's a lot
of bottles of scent!
Armani Diamonds is the most popular scent in Cardiff which is the city I work in. I had never tried this scent before receiving some to review because I'm strictly a Classique girl but I have to admit the women in Cardiff know their stuff. I love the scent, it's much more subtle and refreshing than my normal choice and my partner noticed that I was wearing something different and liked it. It's got some rose, lily of the valley, patchouli and freesia with hints of raspberry and vanilla. The scent lasts all of my working day and it's definitely going to be my day time scent now and I'll reserve Classique for evenings and nights out when I want to make more of a statement. Emporio Armani Diamonds Eau de Parfum Spray 30ml retails for £32.99 at Fragrance Direct (you save about £8 on there).
The top 5 scents from women across the UK & Ireland are:
Dublin - J'Adore, DiorLiverpool - Chanel, Coco Mademoiselle
Newcastle - Gucci, Guilty
Cardiff - Emporio Armani, Diamonds
Birmingham - Calvin Klein, CK One
How do you match up to others in your city? What are your favourite scents?
7 comments
I love this perfume! I've had it so many times in the past few years! Great post :)
ReplyDeleteI think the perfume bottle is gorgeous. I really have to try this fragrance i think!
ReplyDeleteOhh interesting results, I like Coco Mademoiselle too!!
ReplyDeleteHelen - #ukbloggers
It sounds like a great fragrance! I'm definitely in the 18%, I have a little fragrance obsession...
ReplyDeleteHeather | Of Beauty & Nothingness x
Hi Gemma, you should totally join in with TARDIS Tuesday, that'd be really cool!!
ReplyDeleteMy favourite fragrance is CK Be. Nothing else can surpass it. X
Wow I really didn't know this was the most popular scent - thats really interesting - I also tend to stick to a certain scent for a while - I love Marc Jacobs Daisy one at the moment
ReplyDeleteLaura x
I haven't tried this one. My favorite perfume is Armani Code x
ReplyDeleteThank you for leaving a comment, feel free to ask me any questions here or on twitter- @Gemma_DS.